This brief introductory module provides an overview of the motivation behind launching the School of Responsible Influencing. The lecturers will introduce the concept of responsible influencing, explain the principles guiding this initiative, and most importantly—outline the steps to earning the certificate.
Buckle up, we’re about to take off!
Lecturers: Ana Budimir, MA in Social Work and Martina Nikolić Đurin, MA in Psychology
This module explores how children’s understanding of media content evolves with age and offers guidelines on age-appropriate screen use. You’ll gain expert insights on the importance of responsibly creating media content for children and young people. The session also examines both positive and negative examples of online content creation.
At the end of the module, you’ll receive recommendations for crafting content suitable for young audiences.
Lecturer: Martina Nikolić Đurin, MA in Psychology
This module covers the broader topic of media and its use, with a particular focus on children and youth. You will gain insight into the significance of influencers in young people’s lives and their influence on children’s development.
Special attention will be given to the portrayal of beauty standards in the media. You’ll also receive tips on how to create content appropriate for children and young people.
Lecturer: Tomislav Levak
In this module, you will explore the various methods and forms of cyberbullying and its prevalence. You will learn how to identify signs indicating a child may be a victim or perpetrator of cyberbullying, and understand why some children engage in such behaviour.
By the end of this module, you will receive practical recommendations on how influencers can help stop hate speech, why it is crucial to address cyberbullying, and where to seek help or support.
Lecturer: Ana Budimir, MA in Social Work
Violence—both cyber and other forms—is unfortunately widespread among children and youth.
This module will explain the impact of violence on children’s mental health and why victims often disclose their experiences only years later.
You will also learn about grooming (the process of luring a child) and how to recognize it.
Practical guidelines will be provided on how to respond effectively and appropriately when a child or young person confides in you about being a victim.
Lecturer: Professor Gordana Buljan Flander, PhD
Although children have always been exposed to advertisements, the digital environment has significantly expanded the reach of marketing targeted at them through digital platforms. Online advertising has fundamentally changed how marketing towards children and youth is conducted. This interesting module explores what child-targeted digital marketing is, what constitutes hidden advertising, who the end consumer is, what consumer socialization means, and the key recommendations for influencers regarding digital advertising.
Lecturer: Marija Šmit, PhD
The concept of digital well-being is the main topic of this educational module. After a brief overview of the term, the session provides guidelines for creating positive online content. Key questions to consider before posting on social media include: Who is the content intended for? Are there prerequisites to be met? How can positive interactions be promoted on your platforms?
This interactive module, packed with recommendations, provides answers to these and many other questions.
Associate Professor Lucija Vejmelka, PhD
